Founded in 1977 in New York by designer Gale Epstein, Hanky Panky revolutionized lingerie, particularly with its famously comfortable thong. Inspired by embroidered cotton handkerchiefs, the brand’s patented "lace butter" fabric made thongs both comfortable and invisible under clothes. Today, its signature thong sells every 10 seconds globally. Known for its focus on comfort, fit, and authenticity, Hanky Panky empowers women to feel confident and comfortable in every version of themselves.